“Culture eats strategy for breakfast” — Peter Drucker’s famous quote summarizes well how important a strong culture is for any company’s success. Particularly tech startups have gone to great lengths in consciously shaping their culture and even exposing their cultural principles publicly (as in the example of Hubspot).

But one crucial element of culture is often overlooked because it’s very subtle: People’s preferred way of communicating can influence a culture heavily. Even more importantly, it can lead to inefficiencies and conflicts that don’t seem to make much sense and come out of the blue. …

Andreas Goeldi

Technologist, entrepreneur and investor. Likes startups, gadgets, movies, good audio technology and rambling about any of those topics. Partner at btov.vc

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