Print Money Like Mark Zuckerberg: Understanding Platform Economics

Apologies for the slightly clickbait-y title. But it’s true: Everybody wants to build a platform — the term has become inflationary in startup and innovation circles. That’s understandable because successful platforms are amongst the most profitable and most rapidly growing businesses in the world.

However, building a successful platform is exceedingly risky and difficult. A thorough understanding of platform economics is key (that’s one of the things Mark Zuckerberg excels at, BTW). The platform business is also rapidly changing with new regulatory initiatives and emerging technologies (such as blockchain) that can potentially endanger incumbent platforms and open new opportunities for innovators.

I’m trying something a bit different with this article. Blog posts are great, but they typically can only cover a relatively narrow topic. For a more complex topic such as platforms, it’s not an ideal format because who really wants to read a 20,000 word blog post?

That’s why I put together the following presentation of about 30 slides. It covers the following key topics:

  • What a platform is and why you should care

Here it is (click below to load):

Open presentation

Notes:

  1. Yes, it’s a bit wordy, because it’s meant to be read, not presented in this form.

Originally published at innospective.net on September 14, 2018.

Technologist, entrepreneur and investor. Likes startups, gadgets, movies, good audio technology and rambling about any of those topics. Partner at btov.vc

Technologist, entrepreneur and investor. Likes startups, gadgets, movies, good audio technology and rambling about any of those topics. Partner at btov.vc