The 10 mistakes most founders make in a downturn

1. Failing to fully accept reality

2. Acting too slowly, then too dramatically

3. Failing to be honest with your employees, or spreading panic

4. Not having a clear plan with 3 scenarios

5. Not empathizing with your customers

6. Not overcommunicating with all your stakeholders

7. Not getting the right kind of advice

8. Spreading the pain equally when making a cut

9. Killing your growth engine and competitive advantage

10. First feeling entitled, then falling prey to imposter syndrome



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