The 10 mistakes most founders make in a downturn

1. Failing to fully accept reality

2. Acting too slowly, then too dramatically

3. Failing to be honest with your employees, or spreading panic

4. Not having a clear plan with 3 scenarios

5. Not empathizing with your customers

6. Not overcommunicating with all your stakeholders

7. Not getting the right kind of advice

8. Spreading the pain equally when making a cut

9. Killing your growth engine and competitive advantage

10. First feeling entitled, then falling prey to imposter syndrome

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store